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All Television
Looking to buy a new TV for the living room? Honestly, it's become tough with all the models out there today. So, at Topmarket, we decided to bring some order to the chaos. Samsung, LG, Sony, or Hisense screens - everything from us comes with official importer warranty. Because you can't mess around with this anymore. We have secure home delivery (so they don't break your screen on the way) and the option to pay in up to 36 interest-free installments. Just choose, and upgrade.
Buying a TV in 2026: What Really Matters?
I'm looking at what's happening in the market now and it's crazy. Everyone wants a huge screen. Once, 55 inches was wow, now a 75-inch TV is the new standard for the living room, and there are those who push an 85-inch TV into a small living room... Not that it's a bad idea, you know? You get used to the size in two days.
In short, if you're asking yourself where to buy a TV in Israel, you're probably checking TV prices online first. Makes sense. Everyone wants a cheap TV or at least a decent deal. But - and this is a huge BUT - don't fall into the trap of parallel import just to save 200 shekels. Why? Because when the board burns out after six months, go try to find spare parts in some makeshift labs somewhere in the country. Only an official importer. I repeat: O-F-F-I-C-I-A-L I-M-P-O-R-T-E-R.
OLED, QLED, or Just LED? Don't Complicate It
People ask me what's the best TV to buy... and it depends. Are you sitting in the dark watching Netflix? Get OLED screens. The black there is real black. Amazing. But. If your living room is flooded with Israeli sun most of the day, OLED will simply reflect like a mirror. In that case? Go for a QLED TV. Crazy brightness, looks great even at noon. If your budget is tight - a regular 4K LED TV will do the job nicely for the kids or the bedroom.
Set-Top Box? That's for Old People
Forget unnecessary boxes and cables trailing behind the entertainment center. Smart TV today knows how to do everything. A real smart screen runs the apps for Yes Plus, Cellcom TV, Partner, or Sting. Straight from the TV. Just make sure the operating system (Android TV or Samsung/LG systems) supports the Israeli apps. And that's it.
TV Price Comparison - Snapshot
Here's a small table that makes sense. It's not rocket science, just so you have an idea of how much a TV costs more or less right now. Obviously, it changes according to promotions, but it gives you a direction.
| Screen Type and Size | Technology / Resolution | Estimated Average Price (₪) | My Notes |
|---|---|---|---|
| 55-inch TV (Basic) | LED 4K | 1,500 - 2,200 | Perfect for the bedroom. Floor price. |
| 65-inch Samsung / LG TV | QLED / NanoCell | 3,000 - 4,500 | The workhorse of the average Israeli living room. |
| 75-inch TV and up | OLED / Mini-LED | 6,500 - 12,000+ | Special online TV price here is a must. Premium screen. |
By the way, regarding viewing distance calculators. People make a doctorate out of it. Sitting 1.5 meters away? Don't get an 85-inch, your eyes will fall out. Distance of 2.5 - 3.5 meters? A 65-inch or 75-inch TV is perfect for you. Don't think about it too much.
Questions and Answers (FAQ) - What Everyone Asks
How much does a TV cost on average in 2026?
It depends purely on the size and panel. A basic cheap 55-inch TV starts around 1500 ₪. But a recommended TV for the living room (65-75 inches, QLED) will cost you between 3000 and 5500 ₪. Premium screens like OLED cost more, usually starting from 6000 ₪ and up to the sky.
What's the difference between an official importer and parallel import for screens?
Everything. Official importer means that if your panel goes out, there's a certified manufacturer's lab in the country with full original spare parts in stock. Parallel import can be a bit cheaper, but if something breaks - good luck with the repair. At Topmarket, you'll only find official importers.
What TV size is recommended for an average living room?
Today in 2026, the standard has jumped. If the distance between the sofa and the wall is around 3 meters - get a 65-inch or even a 75-inch TV. Anything less and you'll feel like you missed something. For the bedroom, a 55-inch does the job in most cases.
Is it possible to pay in interest-free installments?
Of course. Buying a screen is not a small expense, so with us, you have convenient installments of up to 36 interest-free payments, so the monthly expense isn't felt.
Where to buy a TV in Israel online without worrying about shipping?
Finding a reliable online TV store in Israel is tricky, but at Topmarket, we've solved it. We specialize in online TVs, with dedicated deliveries right to your doorstep with maximum care, including the option for professional installation and a TV mount on the spot.
