Looking for TVs at a good price without breaking the bank? Honestly... buying TVs today has become quite a project with all these models. Everyone's shouting about sales, everyone's making promises. At Topmarket, we decided to cut through all the nonsense. All the screens here? Official importer only. No games. Rocket-fast delivery to your door, and the option to pay in up to 36 installments. Simple and to the point.
Where to Buy TVs in Israel in 2026?
Listen, doing a TV price comparison right now is a nightmare. Seriously. You go into some Israeli online TV store, see a floor price – and then discover it's from a parallel importer, the warranty is from some obscure lab, and delivery will take a month. Not acceptable. When people ask me where's the best place to buy TVs, my answer is always the same: only where you have backup. Panel broke after two months? Happens (technology, who knows). You need someone to have your back. That's why we work here only with the official importers of Samsung, LG, Sony, Hisense, and TCL. Peace of mind is worth more than saving 200 shekels.
By the way – if you're just looking for a cheap TV or a TV on sale for a kids' room, we have that too. But for the living room? Don't compromise.
Screen Size for the Living Room – Rules Meant to Be Broken
How many times have I heard people say, "It's too big for my wall." Bullshit. You get used to a huge screen in just a couple of days. A 55-inch TV is the standard for a bedroom today. Period. Got an average living room? A 65-inch TV is the sweet spot. And if you have a normal wall (and a viewing distance of about 3 meters or more)... just get a 75-inch screen or an 85-inch TV. A home cinema experience that sticks you to the sofa when you open built-in Netflix.
OLED, QLED, What's the Deal? (Recommended TVs)
The market is flooded with abbreviations. Let's sort it out in a second:
- OLED TVs: (Mainly LG and Sony). Pixels that illuminate themselves. The blackest black there is. Amazing for those who watch movies in the dark. Downside? A bit less bright.
- QLED / Mini LED Screens: (Samsung's thing, and TCL has also entered strongly). Insane brightness. Got a classic Israeli living room flooded with sun during the day? This is the screen for you.
- Regular 4K UHD Screen: Basic LED panel, 4K resolution. A thin screen that does an excellent job if you're looking for a special price TV online without breaking the bank.
TV Price: How Much Does This Pleasure Cost Roughly?
If you ask me how much TVs cost today... it's like asking how much a car costs. Depends. Here's a small table that gives you a sense of buying TVs online at Topmarket (prices obviously vary based on TV sales and specific models):
| Screen Size | Suitable For Which Room? | Estimated Price Range (Official Importer) |
|---|---|---|
| 55 inches | Bedroom / Small Living Room | ₪1,500 - ₪4,000 |
| 65 inches | The Average Israeli Living Room | ₪2,500 - ₪7,000 |
| 75 inches and 85 inches | Home Cinema / Huge Living Room / Gaming | ₪4,500 - ₪15,000+ |
Viewing Technology Comparison (Without the Fluff)
| Technology | The Overwhelming Advantage | Who Is It For? |
|---|---|---|
| UHD 4K (LED) | Excellent value for money, very reliable | Casual viewers, those looking for a screen on a sensible budget |
| QLED / Neo QLED | Vibrant colors, excellent at handling reflections | Bright living room, watching sports, gaming (PlayStation/Xbox) |
| OLED | Infinite contrast, absolute black | Cinema enthusiasts, watching in a dark room, those who want maximum picture quality |
Questions We Get Asked All the Time (FAQ)
We do everything to get the screen to your living room as quickly as possible. Usually, it's a few business days, depending on your area in Israel and the importer's stock (the delivery people will coordinate with you in advance, of course).
Absolutely yes! We at Topmarket don't deal with parallel importers. Every smart TV that leaves here comes with a full warranty from the official importer in Israel (Smiline for Samsung, H.Y. for LG, Newpan for Hisense, etc.). This way, you have certified repair service.
My rule of thumb: grab a measuring tape. A distance of 2-2.5 meters? A 55-inch will be fine, but a 65-inch will be perfect. A distance of 3 meters or more? Less than 75 inches is a mistake. Believe me, the eye adjusts to a large screen very quickly.
Without fancy words: OLED can completely turn off pixels, thus providing perfect black (great for movies in the dark). QLED, on the other hand, uses super-strong backlighting, making the screen much brighter and suitable for a well-lit Israeli living room with huge windows.
Of course. A TV isn't a loaf of bread from the corner store. You can pay us in up to 36 convenient installments (usually interest-free, depending on the card and amount). Just add to cart, choose installments at checkout – and you're done.
